Cap and Mia grew up loving ice cream. Every Sunday, they made their own ice cream as a reward from their parents after completing their weekly chores. As teenagers they worked in their uncle's Dairy Queen and really began to understand the ins and outs of ice cream and the ice cream business.

They took different educational and career paths. Cap received a Bachelor of Science from Indiana University and gained 15 years of experience in consumer product goods while Mia graduated from Akron University and spent 11 years in various account and finance positions. They continued to have dreams of owning their own ice cream shop, even as Cap received company-wide awards for her work at Pfizer and other Fortune 500 companies and as Mia aided in personal growth development with children at Child Care Solutions.

With pen, pad and little capital, they began to pursue their dream in 2007. With a love of frozen custard (introduced to Mia and Cap a decade earlier) and knowing there was little exposure to frozen custard in Chicago, they decided that frozen custard would be their focus. But they didn't stop there. They layered in all the delicacies that most people enjoy and like to indulge in and created Just Indulge.

Today, as Co-Founders, they are living out their dreams and bringing decades of communication, organization and people management skills to the dessert table. Their entrepreneurial spirits, passion to create a positive impact in their community and love of the sweet moments in life come to fruition in Just Indulge.

We use high quality ingredients in all of our products. Our frozen custard, pastry items, popcorn and specialty coffee drinks are made fresh daily so you can be ensured a superior tasting product. And when we prepare your order, let’s just say we make it was a lot of love. This means we won’t serve it unless we would eat it ourselves! That’s the Just Indulge promise.

Having worked in corporate America for a combined 40 years, Mia and Cap understand about the long grind of a working day. With long hours, often without a thank you, the last thing you need is to go to a store and not feel a little special.

At Just Indulge, we want you to feel special. We want you to have a unique experience. Superior customer service and a friendly attitude is what you can expect when you visit our store because we take pride in helping you.

So come on in and allow us to help you find that special treat---for yourself, for your friends, for your family.